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28
March

Slot Machine positioning

Written by Blake. No comments Posted in: Slots

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Volumes have been stated on this subject, and the disquiet and arguments about where the "hot" slot machines are installed in a casino are still rampant – sixty years after slot machines were first placed in casinos.

The standard rule is that the more favourable slot games were put just inside the main door of the casino; so that potential gamblers going by would be able to see actual jackpot winners and be challenged to come into the casino and play. Our belief is that this is no longer true.

Almost all of the major casinos today are massive complexes … it’s no longer possible to see inside from the sidewalk, so there is no longer a reason to situate the ‘loose’ one armed bandits close to any exits.

Another traditional rule is that loose slots are installed on the major aisles in the casinos, again so that more potential players could see winning jackpots and be inspired to play. Notably though, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their philosophy about where to place the loose slot machine games.

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